Privacy Policy

This Privacy Policy explains how Bouquet Oltrarno ("we", "us") collects, uses and protects personal data when you visit our website or contact us about seasonal bouquet services in Florence, Italy.

Data Controller

The data controller is Bouquet Oltrarno, Via Maggio 22, 50125 Firenze, Italy.

Email: [email protected]
Phone: +39 055 219 884

Personal Data We Collect

We may collect:

• Identity and contact data: name, email address, phone number, billing and delivery address
• Order and project data: villa addresses, foyer dimensions, delivery schedules, stem preferences, subscription frequency, market bouquet pre-orders
• Communication data: messages sent via forms, email, phone or in-studio consultations on Via Maggio
• Payment data: transaction references processed by our payment provider (we do not store full card numbers)
• Technical data: IP address, browser type, device information, pages visited, referral source (via cookies where enabled)
• Marketing preferences: opt-in status for seasonal newsletters or studio open-day invitations
• Access data: dates and times of studio visits when you sign our guest register

Purposes and Legal Basis (GDPR)

We process personal data under Regulation (EU) 2016/679 (GDPR) and applicable Italian implementing legislation on the following bases:

• Contract / pre-contract steps (Art. 6(1)(b)): processing orders, preparing proposals, tying market bouquets, delivering hand-tied arrangements, installing villa foyer pieces and managing subscription posies
• Legitimate interests (Art. 6(1)(f)): responding to enquiries, improving our services and website, preventing fraud and securing our systems—balanced against your rights
• Legal obligation (Art. 6(1)(c)): accounting, invoicing, tax and regulatory requirements under Italian law
• Consent (Art. 6(1)(a)): non-essential cookies, optional marketing emails and photography consent for portfolio use

Cookies and Similar Technologies

Our website uses necessary cookies for basic operation. Analytics or preference cookies, if introduced, run only with your consent where required. See our Cookies page for categories, retention and how to withdraw consent.

Data Retention

Enquiry and quote data is kept for up to 24 months after the last meaningful contact unless an active client relationship continues. Order and delivery records for market bouquets and subscription posies are retained for 36 months after the last transaction. Villa foyer contracts, invoices and related correspondence are retained for the period required by Italian commercial and tax law (typically 10 years). Marketing consent records are kept until you withdraw consent plus a short audit period. Technical logs may be retained for up to 12 months for security purposes.

Who We Share Data With

We share personal data only as needed with:

• Hosting, email and form processing providers acting as processors under Article 28 GDPR agreements
• Payment service providers for card and bank transactions
• Delivery partners for address and contact details required to complete delivery across Oltrarno and the hills
• Local ceramic makers when subscription posies include named vase rotation (limited to delivery address only)
• Professional advisors (accountant, legal counsel) where necessary
• Public authorities when legally obliged

We do not sell personal data. We do not use automated decision-making that produces legal or similarly significant effects.

International Transfers

Where tools or hosts process data outside the European Economic Area, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, supplementary measures where required, or rely on an adequacy decision. You may request details of transfers relevant to your data by contacting us.

Security

We apply technical and organisational measures proportionate to the risk, including access controls on studio systems, encrypted transmission where available, staff confidentiality training and limited access to villa entry details. No method of transmission over the internet is completely secure; please avoid sending unnecessary sensitive data by unencrypted email.

Your Rights Under the GDPR

Depending on circumstances, you may have the right to:

• Access your personal data and obtain a copy (Art. 15)
• Rectify inaccurate or incomplete data (Art. 16)
• Erase data in certain cases, such as where it is no longer necessary (Art. 17)
• Restrict processing in defined situations (Art. 18)
• Data portability for data you provided, where processing is automated and based on contract or consent (Art. 20)
• Object to processing based on legitimate interests or for direct marketing (Art. 21)
• Withdraw consent at any time without affecting prior lawful processing (Art. 7(3))
• Not be subject to solely automated decisions with significant effects, where applicable (Art. 22)

To exercise these rights, contact [email protected]. We respond within one month, extendable where requests are complex. We may need to verify your identity.

Data Protection Officer

We are not required to appoint a Data Protection Officer under Art. 37 GDPR. Privacy enquiries are handled by the studio management at the contact details above.

Children

Our services are directed at adults. We do not knowingly collect data from children under 16 without parental consent. Contact us if you believe we have received such data.

Complaints

If you believe your data protection rights have been infringed, you may lodge a complaint with the Garante per la protezione dei dati personali (Italian Data Protection Authority) at www.garanteprivacy.it or the supervisory authority in your EU country of residence. We encourage you to contact us first so we can address your concern.

Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes. The "Last updated" date at the top will change accordingly. Material changes may be communicated via email to active clients or a notice on this page.

Questions: [email protected]